25 October 2012


Don't you think everything's more fun when you can share it with someone else? (not to mention share the workload). Well that's why i've asked my good friend (and total babe) Kellie  to jump on board the Paper Social crazy train as our new fashion contributor and her first post is a beauty!! Take it away Kel...

Aptly titled after the infamous Kate Bush song, Alice McCall's spring/summer 2013 collection was inspired by you guessed it, Russian Babushka dolls.

The perfect mix of bohemian youthfulness, sexiness and a touch of romance, the Babooshka collection combines bright Hungarian folk art embroidery with chrisp layers of sheer white, perfect for a summer garden party. Pantone colour of the year 'Tangerine Tango' features prominently amongst a pallete of neon brights and pastel blue.

Starting out as a stylist the London born designer launched her first collection here in 2004. Now stocked accross the globe McCall is definitely one the darlings of Australian fashion and I will be making a bee-line for her Darlinghurst boutique come pay day, so if you need me, you know where to find me.

xx Kel

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